how low can you go?
from the New York Times: Product Placement in Books for Teen
– in short teen literature will now contain lots of product placement and be brand name sponsored. But the chairman of the Buzz Marketing Group, which advises consumer product companies on how to sell to teenagers and preteenagers, assures us that this “will in no way interfere with content.” scuse me? there’s content in these things? How bad can it be, how many teens read books anyway?