apologies to Dr. Johnson.
How do blogs help used booksellers make money? Blogs certainly don’t make money in and of themselves regardless of how many Adsense ads you plaster all over it. (trust me – THIS I know. ) Blogs like a lot of Web 2.0 projects (myspace, flickr, youtube) are attention getting vehicles. Which is convenient since Generation 2.0 are a bunch of narcissistic little scruffs who do little more than work to get attention. Drawing a crowd is the same on the net as it is in the brick and mortar world: entertainment – show them something different they can’t see anywhere else – and THEN sell it to them.
When I first started flogging blogging to used booksellers, I likened a blog to a front window, and I still do. Use it as a adjunct to your ‘bookselling’ webpage, something that changes frequently, where your customers can take a peek to see if you had anything new that would draw them further in. Build a rapport with your customers, develop a REGULAR client base, something that is desperately needed on the net. Separate yourselves from the crowd, get and HOLD their attention.
So, kiddies, that’s my advice, stop naval gazing and reporting other people’s news as news – and start using your blogs to flog yourself.